Jason Robinson
User Experience Designer
Available for full-time work onsite in Seattle, WA.
UX / PRODUCT DESIGN ▾
10+ years building customer-obsessed enterprise solutions for responsive web and mobile: visual design, motion, interaction, UI.
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PROTOTYPING ▾
UX lead for prototyping at a mobile games studio — rapidly creating and validating interactive prototypes.
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USER RESEARCH ▾
Founded the UX team at a state university, establishing protocols for research and quantitative usability testing.
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COMMUNICATION
Persuasive communicator and presenter (including to CEOs), known for tactfully gathering stakeholder consensus.
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UX & Product Design
Product thinking is alignment — of guest experience with business objectives, of brand values with backstage processes, of future plans with present realities. I thrive when I have the opportunity to:
Cast vision among cross-functional teams and upward to leadership
Procure data, from qualitative and quantitative research with real users/players
Iterate relentlessly, in close collaboration with developers and other designers
Think holistically, using a service design model to seek alignment
NAU digital redesign
I was selected by NAU’s CMO and CIO as Product Manager and Lead UX Designer for a comprehensive visual & functional redesign of NAU’s customer experience across web and mobile:
Gathered 6 cross-functional teams around my vision — including design, engineering, marketing, and accessibility
Presented regularly to President and stakeholders, relying on Change Management strategies to build consensus
Website and apps serve 30k+ students and staff, plus prospective students, alumni, researchers, and others
Primary KPI request-for-information traffic showed a > 40% increase year-over-year after the launch of the new site.
My role
1. Research
2. Pitch
3. Cast Vision
4. Plan
5. Design
6. Develop
7. Ship
8. Measure & Iterate
Backstage tools for enterprise
I also led the design and development of dozens of data-driven enterprise tools for use behind the scenes at NAU — by faculty, advisors, enrollment and marketing staff, among others.
Design systems
I’ve built and managed branded design systems for print and web, with pragmatism and scalability in mind. I use Figma and Adobe CC, including shared component libraries, styles, variables, and design tokens.
As a formally-trained graphic and interaction designer, my UI work is heavily informed by systemic thinking about visual design principles including hierarchy, typography, color, and motion.
I oversaw implementation of NAU’s atomic design system and component library across our marketing funnel, business websites (185k+ pages) and mobile apps.
Ann Marie deWees
Associate Vice President of Marketing at NAU:
“Jason’s reputation at NAU is stellar. He has a brilliant mind, a creative approach to his work, and a heartfelt way of engaging with others. He has the ear of NAU’s CTO, CMO, and President, and the respect of his team and his colleagues.”
UX Research
I’ve twice been hired (by DoubleDown Interactive and by NAU) to establish UX design and research practices, including quantitative analysis of analytics and marketing data and qualitative testing, both in-person and online.
Stories come from numbers …
Quantitative analysis of player data was key to understanding our players’ experiences at DoubleDown.
During a worldwide beta test of our adventure game Spinning in Space, I produce this visual representation of the game’s player activation funnel to connect player drop-off numbers with narrative, UX, and gameplay beats — which we then used to improve the customer experience.
Among our unexpected insights: sharpening the readability of our conversation UI improved retention across the funnel. There was no change for players who skipped conversation sequences, but those who enjoyed conversations could more quickly scan and make decisions that felt meaningful.
… and numbers come from people!
Quantitative analytics revealed the WHAT of our problem — prospective NAU students were not seeking more information — but not the WHY. Seeking a qualitative understanding, I created a plan for interviews and task-based usability studies across key groups of prospective students (freshmen, grad students, online adult learners).
Sitting with real people gives rich context to the hard numbers — motivations, frictions, delights.
One insight: guests who were interested in NAU but not yet ready to apply had no clear path to follow.
The “APPLY” button felt like a hard commitment rather than an invitation to explore
The “Admissions” menu didn’t have obvious meaning to potential freshman who haven’t spent time in higher ed
The “Info for…” menu was largely invisible to visitors
Many UI items (like “Give”, targeted to alumni) are irrelevant to this audience and add noise
I designed the new nau.edu menu navigation in direct response to the feedback we received, keeping prospective students at the forefront according to business goals:
“How to Apply” created a much more comfortable place to begin exploration
A dropdown menu immediately helps guests with higher ed experience (like prospective grad students) self-sort and get to the information they need
Language across the UI is addressed to the guest rather than reflecting the politics of the institution: “Paying for College” rather than “Admissions > Tuition & Financial Aid”
Prominence of navigational elements for other audiences (like Alumni) are diminished, but still discoverable
Harlan R. Teller
Chief Marketing Officer, Northern Arizona University
“Jason [has]… a unique range of skills… along with the high degree of emotional intelligence required to motivate people and stimulate their best efforts…”
Interactive prototyping
At DoubleDown Interactive, I led UX production concept-to-completion on our flagship mobile adventure game and contributed to concepts and prototypes for 10+ other mobile games. Tools include Figma, Balsamiq, Azure, Animate, and Keynote.
Interactive and motion prototypes helped communicate concepts, motion, interaction, and timing to our UI artists and developers.
A clip from my motion prototype (0:22, narrated)
Final feature as implemented in-engine (0:15, no audio)
Lyric Peate
Lead UX/UI Analyst at NAU (reporting to me)
